[updated] NAR Presentations on WordPress and Social Media Optimization

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Even better than the slideshare presentations, NAR just published the video recording of my Getting Started with WordPress presentation. If you’re interested in learning about why and how to get involved in using WordPress for your business website, I did my best to explain here:

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It’s been a busy few weeks since returning from New Orleans and I’m just now getting around to posting my presentations on Slideshare.

I was pleasantly surprised at the interest in my talk on social media optimization…  It was one of my simpler presentations as I focused on only two concepts:

  1. How you can get more value out of Facebook once you understand Networking Engine Optimization (NEO) and
  2. How you can get value out of tools like Gist by focusing on building and enhancing the relationships that are most important to your business.

Here’s the presentation in full:

The second presentation was the opening session for the Real Estate WordPress Camp that I helped organize with NAR… and what a great event that turned out to be.   Some great speakers and I heard nothing but great feedback from the audience.   My presentation for this event was really just meant to describe how professionals can use WordPress as their online marketing hub… and in particular how it can fit into the various elements of an agent’s business cycle.  Here it is:

Interestingly, in the last few days, I’ve started to nail down more than a few speaking engagements for this upcoming spring. I’m always interested in educating professionals on how to get the most value out of their online marketing, so if you know of someone looking for a speaker, don’t hesitate to reach out!

[by the way, the header image is from Reggie and NikNik’s great presentation during Real Estate WordCamp on Leveraging WordPress Plugins and Themes]

Real Estate WordCamp is Coming to NARdiGras!

I’ve been working with the NAR team to put together a WordPress event at NARdiGras, and couldn’t be more excited that we’re ready to start announcing details!

In a nutshell, we’ve broken the half-day event into two tracks — one for beginners and one for more advanced WordPress users — and the folks we’ve agreed to present are some of the most knowledgeable WordPress people in real estate.  All the sessions will be be on the morning of Monday, November 8th.

Below is a summery of the schedule, although this page on the NARdiGras site will quickly become the definitive source of all session information soon!

Track 1: An Introduction to WordPress

Track 2: Maximizing WordPress

The idea is that if you’re relatively new to WordPress (and even if you don’t have a wordpress site yet!), you should be able to leave the first track with enough knowledge to feel comfortable setting up a site and have an idea for what a successful website marketing strategy would look like.

For those who are comfortable blogging, Todd Carpenter is going to be hosting the Maximizing WordPress track. With Kelley, Steve and Gahlord as presenters, you’re sure to get tons of tools and strategies to take your online marketing to the next level.

I couldn’t be more excited to be heading to New Orleans again and look forward to seeing you there!