Localism2.0 Launches

I got an early tour of the next version of Localism and I like much of what I saw… It’s a clean design that will give real estate agents plenty of opportunities to promote themselves (including by buying and/or creating new local communities). My guess is that this release will be very popular within the ActiveRain community.

Here’s my main criticism: When I put my consumer hat on, the purpose of the site doesn’t jump out at me at first glance.  As a new user going to Twitter, I know what I’m suppose to do (i.e. answer the question: “what am I doing?”). As a new user going to Facebook, I know that I’m there to connect with friends and family.   With localism, I’m asked to “go hyper local”… but I’m honetly not sure what that means… and it’s not particularly compelling when I get there since, as a consumer, there’s not a lot of ways for me to interact on the site… yet.

So here’s the good news.   The ActiveRain team mentioned that (1) they did their SEO homework and they’re convinced these sites will rank really well (only time will tell) and (2) they’re working hard to add more consumer interaction points (text, photo and video upload for non-ActiveRain members).   Assuming that at least some of the communities starts to get some serious traffic and the agents involved start to get some leads from the site, then I think they’ll have another winner on their hands.

Realtor.com Turns up the Heat and…

…I really like how they’ve mapped it out!  😉

The Realtor.com team recently turned on a “heat map” option within their home valuation tool.  Here’s a heat map of Ballard in Seattle where you can really see the detail of the more expensive areas (in particular the areas around the water!):

Realtor.com Heat Map Screenshot

It’s clean, fast and well implemented.  On my version of firefix (v 3) on a Mac, I’m not seeing the legend that others appearently can see, but that is the only hole I can find in the implementation.

To get an idea of just how detailed these maps are, it’s worth comparing to the previous implementation that exists on on the neighborhood page for this same area on realtor.com showing average neighborhood list price:

realtor.com heat map from neighborhoods project

I think it is also worth noting that neither Zillow or Trulia have done much to bring the same level of detail to the maps… For example, Trulia’s heat maps are limited to the neighborhood level with boundaries

Trulia Heat Maps

And the option to display heat maps on Zillow no longer seems to be available (although I did find this page which shows what they used to look like on Zillow).

heat map for the seattle area on Zillow

Anyway I love maps and think they can convey a ton of great information about neighborhoods and homes, so it’s great to see someone pushing the boundaries even if I’ve been giving the team a hard time recently for other issues (see realtor.com home values and realtor.com blog hack articles).