The Benefits of Relentless Networking

Credibility Corp Summer Interns 2012Last year, I was asked to give a presentation to CLU students and decided to focus on the idea that they should be relentless in their networking!

Often, when preparing for a talk, I “learn” something new or have an insight that sticks with me. For this talk, it was definitely that people looking to break into the business world should feel comfortable “over-promising” based on their current knowledge and then work their behind off to deliver on lofty goals!

Anyway, I clearly don’t go to slideshare.net nearly often enough, because I just visited the site and noticed that the presentation I created for that event has over 10K views! Woot! Glad to see so many folks found it useful!

On a related note, that talk at CLU brought in some awesome interns this past summer/fall and I’m back on the hunt for some more! If you know anyone interested in a crazy cool internship opportunity in either online marketing or technology development (developers!), send them my way! I’ve been interviewing people for the past few weeks and we’re sure to have another great crew this spring!

What’s Behind a Successful Interactive Video Event?

I’ve had a blast over the past year putting together the CredibilityLIVE events with our team at DandB team. We’ve been able to bring some great guests to our small business community including:

As I prepare for this Thursday’s event with Brian Tracy (How to Overcome Professional Obstacles and Grow your Business), I’ve been thinking (and documenting) the different pieces that go into creating a successful interactive video event…  and thought it might be interesting to share some marketing and production tips that go into making a successful event. .

 

Marketing/Promotion

Of course, getting people to show up for an event is not as easy as you might think, even for free events with great guests.  So what have we been doing that works? 

With each event, we always look for our strengths.  Does the guests bring a natural audience?   Is it something that would appeal to the DandB email database?  Is this something we can get people excited about through social outreach and/or social ads?   Is there anything unique we can bring to the marketing?

For example, for this upcoming event, Brain Tracy recorded an intro video.  Because he has a great studio at his offices, this was a no-brainer for his team to create and I think makes a great case for joining us:

This was a great “extra” piece of marketing we did for this last event and something I know we’ll do more of in the future!   Of course, developing the marketing/promotion plan is not all that hard… It’s all about executing to get people to show up and that’s something that should never be discounted!

Productions

The production behind these events isn’t trivial either… especially as our events have grown we’ve increased the quality of each event as we’ve progressed.   While early events were recorded over Skype, our last round have all been done in studios… most done with multiple cameras, teleprompters, green screens and often streamed on location!

The real trick with the production of a live-streaming event is to test, test and test some more. Test (and retest) the upload speed of the internet connection.  If you’re running multiple cameras, test that your “hub” can handle it during event settings.  If there’s natural lighting involved, make sure to test the lighting at the time when you’ll be streaming. If you’re in running a green screen, test what everyone is going to be wearing. During a live event, you can’t always know what’s going to go wrong, but at least you can minimize the chances of technical problems if you test, test and test some more!

While running a live video event isn’t trivial, it also isn’t nearly as complex as you might expect.  I’ve got some great software (Wirecast) that runs on my Macbook Pro and can create quality video shots (including shots from multiple cameras, screen grabs and more) and push them directly to our streaming service providers (some popular ones are LiveStream, uStream and Justin.tv).   Throw in a tool like Facebook’s Live Stream that lets people chat in real time while watching the video and you’ve got yourself a very compelling set up!

The best part of these events really is the interaction with prominent educators, thought leaders and business executives.   It’s always fun to see where the audience is going to take a conversation!

Hope that gives just a taste of some of the marketing and production work that goes into creating our events.   If you haven’t seen one of our live events, then definitely sign up to attend our next event with Brian Tracy.  He’s a great speaker and we’ll be running it out of his studios near San Diego, so there’s sure to be tons  of great value (and did I mention it’s free?)…

10 Things You Didn’t Know You Could Do with Your Smart Phone

Just walked out of the first Fusion event put on by the Better Homes and Gardens Real Estate crew… So much fun!

I had a great time on stage yesterday with Jeff Turner, Gahlord Dewald and Wendy Forsythe talking internet marketing, building online influence, tracking and measuring results and the real value of conversations.

Also got a chance to hear some very inspiring speakers… I had never heard Tom Ferry speak, so that was a real treat… And the final keynote speaker, Keith Ferrazzi, gave an incredible talk on steps to improving business relationships.   (Did I mentioned I also got to hang with so many cool people like Andy Kaufman and Herman of Hermanity! AND that my grandma came out to watch one of my presentations! Again, so much fun!)

My involvement was to give two presentations.  The first on Building Online Influence and the second on 10 Things You didn’t Know You Could do with Your Smartphone.  Both were a lot of fun to give and since I promised the audience I’d share linkes to each of the apps I mentioned in the latter presentation, I thought I’d share them in this post. Enjoy!

Evernote
1. Take voice notes while driving
2. Scan text out of photos
3. Find your parked car

Beluga
4. Use group chat to keep up with your team

CardMunch
5. Accurately scan business cards

Amazon Price Check
6. Comparison shop

Starbucks
7. Pay for coffee

Square
8. Get paid for coffee

BoxCar
9. Get push notification for important emails

MadMimi
10. Build your email list

And I’m always looking to deliver super-informative (and fun!) internet marketing presentations, so don’t hesitate to reach out if you hear of an interesting opportunity!

Talking (and talking…) online marketing in real estate

upcoming conferencesReal estate presentation season is in full swing!

After a great event last week with the Leading RE Companies of the world in Las Vegas, I’m off to Chicago later this week to talk about how to make Social Media Work for You, Atlanta next week to talk about how agents can optimize their lead management strategies… It also looks like I’ll be speaking in Portland, Orange County, and Toronto in the very near future, but those events are all at least two weeks away, so they haven’t hit my radar just yet!

I simply love engaging, challenging and entertaining a live audience… I may not be the best speaker, but I sure do have more fun than most! So if you know of anyone who’s looking for a speaker who can provide valuable education to a group of real estate professionals on developing an online marketing strategy, don’t hesitate to send them my way. While I’ve talked for years on blogging (my first real estate blogging presentation was in May 2006!), my current favorite topics to cover include building a real estate hub and developing a lead management strategy that works.

[Also, I have a super special request to make… About a year ago, I was invited to speak in Burmuda for a Christie’s Great Estate event… That was super cool. Total bonus points if you can get me a paid trip to an exotic location: New Zealand, Brazil, Japan, Paris, the Caribbean, etc… ;)]

And of course, if you’re going to be attending any of my talks, don’t hesitate to reach out and introduce yourself! Far and away the best business contacts I’ve made came after meeting people at conferences!

On the hunt for new real estate marketing tools!

The great folks at Inman News have asked me to put together a 15 minute presentation at SF Connect this year… and I’m downright excited about it.   The title of my presentation:  50 Technologies To Help You Survive the Downturn.

I’ve got some huge shoes to fill in that both Jamie Glenn of Trulia and Brian Boero of 1000watt have given versions of this presentation at recent Connect Events… and their presentations were top notch.

The Plan?

I’ve been given 15 minutes to talk about 50 technologies… Let’s break down into what that means in terms of the amount of time I have to explain each technology. Fifteen minutes is 900 seconds. Given the fact that I at least have to introduce myself and let my audience know I’m available for speaking gigs, I’ve already blow 30 seconds right there… Combined with the fact that I’ll need at least two 10-second water breaks, I’m down to 850 seconds or 17 seconds per technology!   I’m known for speaking fast, but the pressure is really going to be on!  😉

I Need Your Help!

Real estate agents: Do you have a favorite tool or technology that has become indispensable at making your business operations more efficient?   My preference is online tools, but I’ve have to find 50 of them, so I’m honestly not very picky at the moment!

Real estate tech providers: Do you have a tool you think is worthy of being featured at SF Connect?    Let me know, but make sure I can “sell” it 17 seconds or less!  I make no promises, but again, I’ve got to find 50 tools in less than 50 days, so I’d appreciate any help you can give!

My Bag of Tricks

Here’s an outline of the previous presentation.

Jamie Glenn:

  • Listing Sites (12 sites)
  • Social Media (9 sites)
  • Multimedia (15 sites)
  • Communication (7 sites)
  • Blogging (9)

Total: 52 sites!  Plus, his last slide through in 9 “bonus” resources!

Brian Boero:

  • Things that will help you work smarter and cut costs (10 actions)
  • Things that let you engage customers and prospects in new ways (8 actions)
  • Things that will help you grow your professional network (3 actions)
  • Blogs you should read (and watch) (7 actions)
  • Market smarter – and cheaper (6 actions)
  • New advertising opportunities (5 actions)
  • Technologies that help you leverage your knowledge (3 actions)
  • Things that shrink space and time (3 actions)
  • Technologies that help you meet the neighbors (4 actions)

Total: 49 actions.   Although much to his credit, each-and-every “action” included at least one technology tool and many of them included multiple tools!!!

I have both presentations in front of me, and I can tell you that they both did an excellent job of providing a wealth of information in only 15 minutes!

My Presentation

Lucky for me, I still have over a month!   Unlucky for me, I just typed out all the notes I’ve taken to date and I have only 33 technologies listed that are appropriate for the title: “50 Technologies To Help You Survive the Downturn.”

Here’s an outline of how I grouped the various tools, concepts, websites so far (but note, I’m positive the final outline will be MUCH different):

  • Online Marketing Basics
  • Publishing Tools
  • CRMs
  • Inspiration
  • Analytics
  • Listing Syndication
  • Listing Tools
  • Connecting with Consumers
  • Connecting with Professionals
  • Video Podcasts
  • Communications
  • Identity Management

However, rather than bias you’all by starting with my list of sites I would include (or listing out the websites from the the previous presentations), I’d LOVE LOVE LOVE to hear some of the tools, techniques and technologies that you think would be worthy of being included in this list!

Love’n, just love’n, the linklove from…

Mary! (and especially glad she didn’t share any of the stories!)

More notes from RETechSouth:

and, how, could I forget… I had a blast hanging out with the Miami Beach backlink whore.

(Don’t be surprised if I add more links to stories about the event as I find them!)

My Speaking Tour Goes International!

Realtor Quest

Canada counts as international, right?   🙂

I really do enjoy speaking to real estate audiences about online marketing and technologies…  And my talk last fall at NAR was a wonderful event where I felt like I hit a great groove with the audience.

Thanks to the alignment of a few stars (including the fact that a Director from the Toronto Real Estate Board was in the audience for that presentation) I just received confirmation today that I’ll be the featured technical speaker at the largest real estate conference and tradeshow in Canada: Realtor Quest!

For all my Canadian readers (yeah, Brendan, I’m talking to you), the event is in Toronto on May 12 and 13… and I’ll be speaking on both days.    My two topics are:

  1. Understanding Your Online Competition and
  2. Using Blogs to Build Communities

And as a special bonus, it looks like all attendees will get 2 hours of continuing education credit for each presentation.

Hope to see you in Toronto!

(Coincidentally, I also found out today that people are still listening to my NAR presentation and you can even buy it online!)