In hiring another eBay exec as CTO, is Move looking to become…

… a mini-eBay?

We know that eBay Real Estate has largely failed to win over public interest beyond the occasional newsworthy listing (like when a town comes up for auction!), so I think it is an interesting question to ask what an eBay team might do differently this time assuming they had Move’s focus and resources…

(back story)

If you think realtor.com dominates real estate search today, then…

…I would concur that realtor.com might dominate real estate search in 2008.    But dominate is WAY too strong of a word because no one dominates real estate search today.

To dominate a market, I’d think you’d have to have something approaching at least 50% market share…  Let’s use eBay as an example (the numbers are a bit dated, but make a valid point)…  Of the 68.4M unique users that visited auction sites in Feb ’06, 66.6M of those users visited eBay.  That means eBay capture over 97% of the market!  That’s dominance!

With under 10% of online real estate traffic, there is considerable upside for realtor.com in it’s quest to dominate the market.

It appears Lorna has continued to dip into her…

…eBay contacts to hire another interesting Silicon Valley exec at Move.

All the information is on Move’s site, but I’m not aware that anyone in the RE.net has put the pieces together in terms of the changes happening at Move. Here are the hires that Move has done PR around since Lorna came on board last Spring:

I’ve worked with a few of these people and have been consistently impressed. These are top-notch people with years of internet experience that Move is recruiting.

By the way, prior to taking on the position as President at Move, Lorna had senior executive positions at both Yahoo and eBay:

“Borenstein has held a number of executive positions at Yahoo! including vice president, product for Yahoo!’s strategy on youth and education, global vice president and general manager of Yahoo! Personals and vice president, marketing of Yahoo! Search & Marketplace Group, where she was responsible for leading all marketing strategy and initiatives for this multi-billion dollar business.” …

“Prior to joining Yahoo!, Borenstein served as vice president and general manager for eBay, the largest online trading community. Borenstein was initially hired by eBay to launch its Canadian business, where she was responsible for overall strategy and operations, company business development, sales and marketing, branding, merchandising, product and public relations and community interaction.”