The first step in identity management is just knowing what people are saying about you, which is why…

…I subscribe to more than a few Google Alerts.  These ping me (via email) any time my name or blogs are mentioned on the web.

My only complaint is that I wish Google offered to give up their “comprehensive” alert as an RSS feed, but for the time being they don’t, so I’m stuck using email for this particular application.

By the way, the nice part about their comprehensive alert is that it not only includes news and or blog results (which ARE available via RSS), but other google searches such as when your name appears in message boards, blog comments and more generic websites.

(in response to Ines question!)