Not too long ago, Wendy and I were spending some time trying to figure out what she should choose for her Twitter handle. Her previous handle was associated with her company and she needed something that would do a better job representing her.
Not surprisingly, picking out a good Twitter handle is not easy… and I thought it might be helpful for others to hear about our process, especially since I really like where we ended up: @brandWendy.
Our first thoughts were to use her name, but her full name, @WendyForsythe was already taken by someone else. And variations like @WForsythe and @WendyF, were also already taken or just didn’t look good… I’m pretty sure that if her full name had been available, we would have quickly settled for that, but it wasn’t so we were forced to be a bit more creative.
So we started our creative process with some of the things she’s best known for: shoes & real estate.
We threw all kinds of ideas against the wall related to both of those (@WendyShoes @HighHeelWendy @WendysFashion @RealEstateWendy @REWendy and literally hundreds of other ideas), but nothing stuck.
After a few months… (literally)… of throwing out ideas, I think we were both starting to feel a bit hopeless and that a great Twitter name for her was just not available.
And then one day inspiration struck. Wendy and I were talking about one of her professional strengths (positions/branding) as part of another conversation when the back of my mind lit up with the idea of @brandWendy for her Twitter handle. We instantly looked it up and sure enough it was available!
There were so many reasons to love this name for Wendy. Just some of the highlights:
- Wendy is known for being a branding expert, so having it be part of her Twitter identity is a natural fit.
- It’s a great play on words in that you could also look at it as Wendy building up a “personal” brand (i.e. “Brand Wendy”). (which @tcar immediately picked up on!)
- The domain brandWendy.com was also available! (such a cool bonus!)
To be able to own a great twitter handle & the matching URL was too good to pass up… and well worth the months it took to find the inspiration!
To wrap up the story. If you’re having trouble figuring out an appropriate Twitter handle, don’t dispair. Just like in the good old days when many were sure all the good blog names were taken, there’s always room for another creative twitter handle.
And if you are really stuck, feel free to tell us your story in the comments. There’s some creative folks in the 4realz community who just might be able to provide some inspiration.