…this article on how internet business models are primed to create value out of otherwise “free” stuff.
He has some great insights on these eight ways to improve upon free things:
- Immediacy
- Personalization
- Interpretation
- Authenticity
- Accessibility
- Embodiment
- Patronage
- Findability
Tom (of REB) sums up the connection to the RE.net with the idea that we’re all “working hard to make a manual for to explain the generic information that the majority put out there without any explanation.”
Mike (of Altos) comes from a slightly different angle in that his entire business proposition is to ensure that he (and his clients) can add value to otherwise freely available information:
“Kelly’s concepts also capture why our most successful real estate agent clients, in a world of commoditizers and discounters, command a premium, even in this crazy market.”
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